ABCs – women’s: sales slump could hit budgets for exclusive stories and pics

Bye-bye celeb exclusives?

Mass market weekly women’s magazines could cut their budgets for buying exclusive stories and photographs – both local and international – following declines in ABC circulation across the five major weekly titles.

New Idea, Women’s Day, Who, Famous and NW all pay hefty sums, sometimes in the hundreds of thousands if the story is strong enough, to drive circulation. They also bid against each other, driving up the price.

But Pacific Magazines chief Nick Chan – who oversees New Idea, Famous and Who – told Encore that a tough advertising and circulation market means those budgets will drop. Competitor Bauer’s Women’s Day and NW will be similarly affected.