Acast partners with Magnite for programmatic advertising
Podcast company Acast has partnered with Magnite in a deal that will see Australian advertisers able to access audiences across over 140,000 podcasts on the company’s network.
Acast announced the global deal on Tuesday afternoon, explaining it “responds directly to the growing demand from media buyers for simpler, more unified access to audio alongside digital video formats”.
The insertion of Acast’s vast podcast slate into Magnite’s infrastructure means advertisers can programmatically book advertising campaigns that include podcasts alongside online video and connected TV in their media mix.
