ACCC chair Rod Sims calls for more advertiser feedback as Ooh Media APN Outdoor merger placed in doubt

May 4, 2017 1:56

ACCC chairman Rod Sims has called on more advertisers using out-of-home to give their views on the proposed merger of Ooh Media and APN Outdoor with the commission signaling it is likely to block the $1.6b merger based on current evidence.

ACCC chair Rod Sims says approval unlikely on current evidence.

In a move that is understood to have surprised executives at APN and Ooh Media, the ACCC issued an update saying the majority of submissions on the merger were against it.

Sims told Mumbrella around 30 to 40 submissions on the merger had been received.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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