Tell us how Facebook and Google are doing business with you, ACCC boss urges advertisers and agencies

February 11, 2019 7:33

Australia’s competition watchdog is calling on advertisers to get involved in the final stages of its inquiry into how digital platforms including Facebook and Google are affecting the local media landscape.

Speaking to Mumbrella ahead of a public speech to be delivered to the International Institute of Communication in Sydney today, Australian Competition and Consumer Commission chairman Rod Sims said he wants to hear more about from advertisers and media agencies about the advertising technology chain.

He said: “We are very much hoping we get much more from them. That is really important to us. I think the advertising and adtech supply chain are really interesting issues, this just shows how all the issues link one to the other.

In its interim report handed down in December, the commission flagged mandatory codes for publishers and online services along with tightened regulations of business generating $100m per annum from digital advertising.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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