ACCC head calls out adtech behaviour in renewed plea for ad industry to help inquiry
Chair of the Australian Consumer and Competition Commission, Rod Sims, has criticised the pricing and transparency of the digital platforms and adtech services while renewing his call for the advertising industry to speak up on the global players’ practices.
Speaking to a ThinkTV function in Sydney, Sims repeated his call for advertisers to speak up on the practices and pricing of adtech market.
ACCC commissioner Rod Sims said the inquiry was still puzzling over the complexities of the Adtech supply chain
“One aspect of the inquiry highlighted by Sims is the pricing of intermediary services, such as the amounts paid by advertisers for ad impressions, which the ACCC believes is too opaque.”
What if advertisers discovered that the inventory they paid $20 CPM for was bought for $1. STILL!
Mumbrella, please don’t post anonymous commentary. To “anonymous”, if you want to put dramatic “what if” scenarios forward, have the courage to put your name to them.
Alan Robertson