ACCC’s upcoming report set to further squeeze Google on market power

August 23, 2021 12:28

With the value of digital advertising continuing to increase, The Australian Competition and Consumer Commission (ACCC) has raised the issue of market power within the search engine sector within its Digital Platform Services Inquiry – September 2021 Interim report. As part of its analysis, the ACCC concluded that “customer inertia” and the effect of default settings is a barrier to expansion for smaller search engines.

Google along with Microsoft (Bing), DuckDuckGo and others, have submitted responses to the findings by the ACCC, ahead of its submission of the report to the Australian Government Treasurer on 30 September.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ACCC advertisers consumer privacy DuckDuckGo Google Inc. market power Microsoft Monopoly Privacy Act The Australian Competition and Consumer Commission