Australian digital advertising up 24.2% on FY20 result

August 23, 2021 10:12

The Australian market’s penchant for digital advertising continues to grow, reaching $11.4 billion for the 12 months to 30 June 2021 (FY 2021). This represents an increase of 24.2% on the previous year, and the highest growth year-on-year since 2016.

The Interactive Advertising Bureau (IAB) Australia Online Advertising Expenditure Report (OAER) prepared by PwC, reports that all sectors of online advertising experienced double-digit growth in the 2021 financial year. For the June 2021 quarter, online advertising reached $3.271 billion*, an impressive 60.5% growth compared to the June 2020 quarter, which included the peak of the 2020 Australian COVID-19 lockdowns. It’s also a 13.4% increase on the previous quarter.

Video advertising jumped 38.8% year-on-year to reach $2.4 billion, general display grew 29.7% to $4.4 billion , search and directories grew 22.3% to $5.1 billion and classifieds grew 17.4% to $1.9 billion.

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Olivia Kruimel

Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.