Accor Hotels’ campaign challenges Australians to holiday at home via GPY&R Melbourne

Accor Hotels is putting Australians to the test with The Greatest Australian Online Test, offering the chance to win a $2,000 holiday to explore Australia.

Created by GPY&R Melbourne, the campaign launches today across digital, radio, video, social media channels and PR, with the French hotel group describing it as a “mini citizenship test”.

The campaign’s cheeky face “Mitch the Kiwi” will put the Australians through their paces with the online test over the next three months.