ACMA report suggests online video growth not harming live broadcast

Online video continues to grow with ABC’s iView service dominating its commercial competitors, but live broadcast TV remains the dominant medium, according to a report released by the Australian Communications and Media Authority (ACMA) today. ABC iview

The latest Australian multi-screen report reveals in 2013 86 per cent of those online aged 16 years and over watched TV compared with 37 per cent watching time-shifted television and 31 per cent watching catch-up services. Online Australians spent an average of 14.7 hours per week consuming live television, compared with 7.8 hours for time-shifted television and three hours for catch-up services, according to the report.

But, when the numbers are broken down for the 18-24 demographic the picture shifts dramatically, with time spent watching live TV more than halving from 97 hours to 44.23 hours per month, and the time spent watching video services on mobile devices doubling to 4.09 hours on phones and 2.56 hours on tablet.

Time spent (hours:minutes) in a month viewing video on different devices (quarter 3, 2014)

Time spent (hours:minutes) in a month viewing video on different devices (quarter 3, 2014)

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