ACP backs Women’s Fitness launch with $2m campaign
ACP is promoting the launch of new title Women’s Fitness with a claimed $2m campaign.
The marketing push, which comes the day after ACP was bought by German publisher Bauer, sees activity on TV, outdoor, online, social media, experiential, radio, gyms, point of sale and across other ACP titles.
The agency behind the launch is Iris Sydney.
ACP publishing director Gerry Reynolds said in a press release that it was “the ideal time” to be launching the title “for busy women who want to look and feel their best.”
lucky all women 25-40 look like the girls in their ad…
“We want young women to feel great about themselves”… which is why we’ve included perfectly toned, size 6-8 women, happily jogging under attractive lighting.
There’s such a proliferation of these sorts of magazines for women at the moment. And I know they all sport great circ/readership figures, but I’ve actually never seen anyone ever read one! Why is that?
They must be patting themselves on the back for finding a brand new, legitimate-looking vehicle to remind women that they’re still not good enough.
Package it under ‘health and fitness’, but keep using phrases like ‘sin-free food’ and ‘have a social life and stay slim’ (‘or else’ omitted from final copy).
Next.
Come on Jessica Barlow, time to get outraged again over the misrepresentation of women by an ACP title!
Wow, you can never please anyone these days.
Will you all settle down when they publish a magazine that promotes eating as many cheeseburgers in one sitting as possible? Or is obesity suddenly something we aspire to?
@What Reality – there’s nothing wrong with being a toned size 6-8. That’s perfectly healthy. What’s wrong is visible rib cages and a concave chest – which is what they’re NOT showing.