ACP’s Stanton takes helm of MPA as Parkes joins staff
Australia’s major magazine publishers look set to try again to work together to promote the medium after a couple of years of near inactivity.
Magazine Publishers Australia has announced former Freeview head Robin Parkes as executive director. It follows a long period without the MPA having staff following the departure of Helen Kingsmill about two years ago.
Meanwhile Pacific Magazines boss Nick Chan has handed the chairmanship of the MPA to ACP boss Matt Stanton. Last year Chan acknowledged: “We’ve done a shit job of actually branding our medium.”

The best way of “branding our medium” would be to launch new and exciting magazines. The layoffs, the closures, the plummeting circs and readerships do nothing to reassure anybody.