‘Acquiring businesses, not being acquired’: Matt Nunn on $40m of new business and holding companies ‘trying to steal our staff’

It’s been a very big year for independent agencies, including Nunn Media. Speaking to Mumbrella’s Brittney Rigby, founder and managing director Matt Nunn explains how “there’s little or no training that’s provided at all in the holding companies”, why his agency is looking to acquire, not be acquired, and the reason “media agencies should look at how creative agencies operate a little bit more”.

“We grew from very humble beginnings, in that there was basically myself and my wife was the accountant and one or two employees initially. That’s how we started.”

Matt Nunn’s independent media agency, Nunn Media, was a very small business when he founded it in 2002, roughly four years after getting into advertising in a funny way.

Playing basketball for the Ballarat Miners, Nunn and his team regularly appeared on the local news. When he finished university, WIN’s general manager asked if he’d join the business to sell ads, “given that you know everybody in the whole town”.

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