Act for Kids launches lullaby campaign
Children’s charity Act for Kids has launched a new advertising campaign built around the idea that many abused and neglected children have never heard a nursery rhyme or been sung to sleep with a lullaby.
The campaign, created by creative agency Publicis Mojo Brisbane, is called Twinkle Twinkle and encourages Australians to sing alullaby or nursery rhyme for a child who’s never heard one.
The awareness campaign aims to raise awareness and donations for Act for Kids and will run across TV, cinema, press, radio, social and digital.
“We were heartbroken to learn that most of these kids have never even heard a nursery rhyme. It drove us to highlight the overlooked – yet just as poignant – effects of child abuse and neglect,” said Rob Kent, managing partner Mojo Brisbane.
