Ad agencies rule again as Australia grabs ten PR Lions nominations

TAC’s Ungiven Gifts

The PR category at the Cannes Lions is once again dominated by advertising agencies for Australian entrants, with ten campaigns in contention for metal in the increasingly competitive category.

Whybin\TBWA Melbourne is celebrating after  its GAYTMs campaign for ANZ Bank got another three nominations, as the campaign, which saw eight ATMs in Sydney glammed up for the Sydney Mardi Gras, picking up three nominations in the Direct and Promo and Activation categories earlier on.

Other repeat appearances come from Ogilvy Melbourne for its Dope campaign for Yarra Valley Water, Grey’s work for the Transport Accident Commission with Ungiven Gifts and McCann Melbourne’s Phubbing stunt for Macquarie Dictionary.