Ad market drops nearly 10% following 2016 federal election, according to SMI numbers

June 15, 2017 7:39

The impact of election spending ahead of the 2016 federal vote has led to a near double-digit fall in year-on-year agency bookings for May 2017, with a 9.7% decline in adspend compared to the previous year.

Overall top-line spending through agencies declined to $589.5m with the Standard Media Index warning that a series of one-off factors, including the the long weekend impacting when agencies can retrospectively pay for May digital campaigns, had further skewed the numbers.

Newspapers continued to shed revenue, with the sector down 29% excluding digital and late bookings, while cinema dropped 20.7%.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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