Ad for piercing studio censured for mocking crucifixion

Tim Burrowes

May 13, 2017 3:42

A tattoo and piercing chain has fallen foul of the advertising watchdog after using a crucifixion image to promote its Easter sale.

The chain, Punktured, has studios in Queensland and Victoria.

One complainant wrote: ” The use of crucifixion imagery in this way, particularly at Easter, is offensive and sacrilegious to Christians.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Tim Burrowes 14 May 17

Full disclosure: If this seems a little familiar, it’s not you, it’s me. This is an old story. We posted a version of it a fortnight ago, while I was overseas, and I missed it at the time: https://staging.mumbrella.com.au/get-nailed-ad-watchdog-slams-poster-linking-body-piercings-crucifixion-christ-440549

Cheers,

Tim – Mumbrella