Ad platform boss declares ‘the recession is already here’, so brands need to find an ‘angel’

While economists debate how dark the economic storm clouds hanging above us might get, one adman has declared that the recession is “already here”.

Speaking at the Mumbrella Finance Marketing Summit on Thursday, Julian Peterson, APAC managing director of native ad platform Dianomi, said the hurricane had made landfall after brewing for the past year.

“As a result, marketing budgets are going to be slashed,” Peterson said. “How do you get more and get better for the same money?”