Finance Marketing Summit: Empathy in marketing ‘is not f***ing nice, it’s valuable’, says Alison Tilling

“Empathy is not fucking nice, it’s valuable,” says Alison Tilling, chief strategy officer at VMLY&R. For marketers in financial services whose work is increasingly digital-led, achieving empathy at scale is now more important than ever.

In a keynote presentation at Mumbrella Finance Marketing Summit today, Tilling said the financial industry’s digital transformation efforts exemplified by the banking sector have led to a new challenge for marketers.

L-R: Paul Nagy and Alison Tilling at Mumbrella Finance Marketing Summit