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Ad spend back 24.3% in September, but footy finals deliver early October boost

November 2, 2020 3:27

Demand for advertising bookings in early October is the strongest since COVID-19 began to impact the industry, thanks to the NRL and AFL finals held just over a week ago.

The latest figures from the Standard Media Index (SMI) document a predictably tough September, which saw ad spend fall 24.3%, after a 17.2% decline in August and a 28.4% fall in July.

September 2020 ad spend trends [click to enlarge]

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
Ad Agency Spend ad spend AFL COVID-19 digital media Footy Finals Jane Ractliffe NRL SMI social media Standard Media Index television
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