Big W pulls off surprise for firefighter dad in Christmas campaign via M&C Saatchi
Big W has launched its 2020 Christmas campaign, encouraging Australians to ‘Bring on Christmas’ in an emotional TVC celebrating unsung heroes.
M&C Saatchi, the agency behind the campaign – which centres on a young boy named Jack, who teams up with Big W to deliver a surprise for his dad, a fire chief who battled last summer’s bushfires, and the rest of his family – said the ad is ‘meaningful rather than traditional’.
Big W has launched its 2020 Christmas campaign
