Ad spend continued to slump in November, says SMI

January 8, 2019 10:04

The 2018 second-half ad slump continued in November with a 4.4% fall in agency bookings, compared to the same month in 2017, however Standard Media Index is confident the year is on track to record the highest ever ad spend overall.

October’s collapse, which saw all sectors fall and 10.2% drop in overall spend, wasn’t repeated on the same scale, with the radio, outdoor and cinema channels all reporting growth during November.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics