Ad spend dragged back 5.3% in 2019 calendar year, ending a seven-year run of growth
Australia’s media agency-funded ad market has ended a seven-year run of consecutive growth, finishing a tough calendar year 5.3% back on 2018 at $6.8bn.
Standard Media Index (SMI) said an “unexpectedly difficult” December quarter exacerbated the result, although noted calendar year 2019 was being compared to the previous year’s record result.
Retail spend fell 5.2% in the calendar year
