Ad Spend grows by 41.8% as TV enjoys best July result since 2016
The Australian advertising market reported its fourth consecutive month of growth beyond 40%, with SMI data showing July market bookings rose by 41.8% on the same month in 2020.
TV advertising continues to lead the market’s recovery from the doldrums of 2020, with television bookings up 41.9%, aided by the Tokyo Olympics, and helping the segment to its best July result since 2016.
Spend on digital video grew by an impressive 109.1%, and outdoor also had a significant upturn of 111.1%. Digital audio had a 65.7% increase in bookings, while digital news media grew in spend by 42.7%
