Ad Standards Board dismisses case against ‘crass’ Boost Juice ad referencing ‘oral sex’
Boost Juice’s ad for its ‘Matcha Bot’ Facebook Messenger Chatbot has escaped the ire of the ad watchdog, despite a complaint being made about its “obvious reference to oral sex that is crass”.
Launched earlier in March the ‘Matcha Bot’ – which engages the customer in conversation before trying to persuade the, to play the dating-style game – was aimed at promoting Boost Juice’s new Tropical Matcha Smoothie.
The complaint against the bot was directed at its radio advertisement about a banana introducing himself by saying “put me in your mouth and don’t forget to make eye contact”, arguing it was “completely unnecessary for advertising a juice bar”.
