‘Alcohol advertising restrictions are already working’: TV and alcohol execs

June 21, 2017 2:15

Despite the social concerns around alcohol consumption and live sporting events, broadcasters and sports organisers need the advertising revenue, a panel of industry participants told the Mumbrella Sports Marketing Summit today in Sydney.

Clare Gill, Fergus Taylor, Jeremy Loeliger, Michael Thorn and Simon Canning at the at Mumbrella Sports Marketing Summit

The industry also argued declining underage drinking rates indicate the existing broadcasting restrictions are working.

“It is already heavily restricted, the question is should it be further restricted and when you look at the facts, the answer is ‘no’,” stated Fergus Taylor, the executive director of Alcohol Beverages Australia, who went on to point out underage drinking has declined over the past decade while marketing spend has substantially increased.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics