Ad Standards Board rules against ad for depiction of woman texting and driving

A TV ad for law firm AICS has been ruled against by the Ad Standards Board for depicting unsafe and illegal driving practices, such as texting while driving.

The spot sees a female presenter ask if your life has been turned upside down because of someone else’s negligence as another image features a woman texting while driving. An on screen disclaimer says, “Texting while driving is dangerous and illegal. This was filmed under controlled conditions.”

A similar version of the complained ad, this one does not include a disclaimer.

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