Ad Standards pings Mitsubishi spot for unsafe driving practices
Mitsubishi Motors Australia has made modifications to a recent spot featured in its “You Can Count On It” campaign, after Ad Standards upheld a complaint regarding the depiction of unsafe driving practices as per the FCAI Voluntary Code of Practice for Motor Vehicle Advertising (FCAI Code).
The spot, features a number of scenes including a a woman driving onto a beach then letting her dog out of the car, a family standing in the rain as they look at their bogged car and another car pulling the bogged car out of the mud, showing the audience how Mitsubishi can be counted on in every situation.
What nonesense, Mitsubishi had the correct advice and in accordance with safety rules, I don’t believe for one moment a sensible human being will misunderstand the intension in this ad, there is No speeding, there is No improper use of the Pajero Sport and there’s no potential danger present…for goodness sake