Australian ad spend reaches record levels for month of June 2022: SMI
Australia’s media agency market has emerged stronger and more confident from the COVID-19 pandemic, with SMI’s end of financial year ad spend revealing record levels of ad spend for the month of June, the June quarter, and the 2021/22 financial year.
Total June ad spend lifted 0.4% from last year’s record level to a new record level of $775 million, which in turn fed into a 7.1% increase in June quarter ad spend to a record $2.26 billion ($150 million on Q2 2021) and calendar year growth of 10.6% to a record $4.2 billion.