Ad Standards reveals 2024’s most complained about ads

December 12, 2024 12:01

With over 4,000 complaints this year, Ad Standards has heard it all. Today, it has revealed the ten most complained about ads of 2024.

The Ad Standards Community Panel assesses whether an ad breaches the advertising rules by considering factors such as current community standards, the likely audience, and the context in which the ad appears.

If an ad is found in breach of the rules, Ad Standards directs the advertiser to change or remove it.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.