AANA launches quarterly index on Australians’ attitudes to advertising

April 19, 2018 9:38

The Australian Association of National Advertisers is to launch a quarterly Advertising Sentiment Index measuring the Australian community’s perceptions of advertising issues and content.

Global market research and consulting firm Ipsos will conduct the surveys on behalf of AANA, with the first report expected to be released in the last quarter of 2018.

John Broome, AANA CEO: “We need to be sure that advertisers are informed of community expectations”

Following the initial ASI report, the AANA intends to issue quarterly updates to members with the results also being used to guide the industry’s advertising self-regulatory code development and reviews into the Ad Standards Community Panel’s decisions.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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