Ad tech outfit S4M launches digital cross-device metrics

Advertising technology company S4M has announced that it will, in partnership with Tapad, launch digital cross-device metrics to provide clients with a holistic view of customer journeys.

The announcement:

S4M, a leading drive-to-store platform announced today a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have shown more than 80% of consumers conduct research on products both online, offline and on a variety of devices before completing a purchase.*