Ad watchdog demands photographic proof of offensive car ads before it will investigate

March 7, 2017 10:51

The advertising watchdog has announced it will no longer investigate complaints about offensive car, truck and van liveries without photographic evidence of the vehicle.

Complaints about offensive vehicle signage will have to be supported by photographs

In addition, for the first time in its history the ASB will have legislative support for its rulings, after the Queensland government passed new laws which will deregister vehicles that do not comply with ASB rulings.

The Advertising Standards Bureau announced it would now require photos to proceed with a complaint, rather than accept written evidence, as breaches of the code are often impossible to prove without visuals.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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