Complaint against Goodtime Burgers’ apology for previous banned ad dismissed by ASB
Source: @lizziemerriment/Twitter
The Advertising Standards Board (ASB) has dismissed a complaint against a print ad for Goodtime Burgers which was apologising for a previous ad featuring a patty sandwiched between a woman’s buttocks which was banned by the board for being “degrading“.
The “formal apology” ad, which was printed in The Beast a magazine circulated in Sydney’s eastern suburbs where the original ad was printed, featured a woman’s bottom wearing ripped denim shorts, with the apology printed below.
A complaint made to the ASB read: “The advertisement is degrading to women as the text (taken together with the image of the half-naked bottom) clearly suggests that women are comparable to pieces of meat, and are faceless sexual objects to be consumed. This implication is heightened by the words ‘moist and juicy’, which have associations with women’s genitals and which are apparently being compared to meat.
“This implication is heightened by the words ‘moist and juicy’, which have associations with women’s genitals and which are apparently being compared to meat.’
have to laugh at that really
Juvenile work for a juvenile brand, selling, (I presume) to juvenile customers.
I’m envisaging a lot of hi-fiving and “we showed’em”s went down after this.
It’s a shame we can’t read the copy.
Hi Sam,
I have transcribed the copy for you and added it into the story.
Cheers,
Miranda – Mumbrella
Hold the cheese, extra pickles
Pathetic. So the relevant youth audience can be sexist and offensive in a retro 70s way- shorts to match- its just fun ! I guess I’m just an old hot cross bun .
So the ASB banned the last disgusting ad, and this is their mock apology – all designed to cause outrage, controversy and build their brand. Is it working for them in terms of sales? It may be true that sex sells, but surely there is some kind of common sense to be applied with food – that genitals, backsides and burgers just don’t mix – as a visual, or in copy. Can’t help but recall Chico rolls advertising, and the sexy chick on the bike holding it – but she didn’t have it shoved between her buttocks…Forget about sexist, just plain unpalatable.