Ad watchdog dismisses complaints that White Ribbon anti-violence campaign is sexist
A campaign which asks men to pledge not to beat women has been cleared by the ad watchdog over complaints that it is sexist.
White Ribbon Australia drew complaints to the Ad Standards Board that its messages pandered to gender stereotypes.
One complaint said: “The advertisement is deceptive as it only condemns domestic violence against women and therefore is misleading people to believe that only women are the victims of domestic violence and implies that only men are the perpetrators. The advertisement is sexist as it only condemns domestic violence against one gender – women.”
The ad above doesn’t even mention men. It refers openly to a [quote] “current or former Partner” [unquote]
Violence against women is a huge problem; anyone who nit picks about sexism, or any other discomfort, where a campaign to help end violence against women is concerned, is truly without the requisite quotient of human feelings and dignity.
Support the voice wanting the campaign moved away from Fathers Day. What about near Mothers Day – highlight some of the hypocrisy around that event. Mums are special – so why would you beat one? – or let one be beaten?.
OK, not every woman who is bashed is a Mum, but then not all Fathers are beaters either.
If in Australia a woman’s killed every week, in Italy every two days… that’s because population in Italy’s 4 times higher, therefore the ratio is the same. What we people contest to our authorities, is the fact all governments have neglected any kind of protection measures against such phenomena, neither serious laws against homofobia. Recently, something seems taken into consideration, though women denounce stalking and men persecutions even ten times, still nothing is done to stop killing. An idea I’ve proposed to the Democratic Party in Italy is the use of electronic bracelets fit on stalkers, satellite connected, whose alarm works when the stalker gets closer than 500 yards from the possible victim, and also connected to the Police for intervention. But nothing’s been done. Val Brunetti