Ad watchdog dismisses complaints over Gok Wan Target ad describing breasts as ‘assets’
Department store Target has again been faced with a number of complaints relating to a women’s underwear campaign fronted by brand ambassador Gok Wan, with complainants arguing the ads are “offensive” due to having women’s breasts, which are described in the ad as an “asset”.
The complaints follow on from a number of homophobic complaints against the retailer and Gok Wan relating to an ad for Target bras in which he referred to women’s breasts as “bangers”.
Target stood by Wan, with the English fashion consultant returning last month in a new campaign for the retailer’s Autumn season collection, including a spot for Target’s intimates collection.
https://www.youtube.com/watch?v=fat9Ot1OCq8
Nice campaign. Wowser complaints dismissed with good reason.
How ridiculous – how anyone could possibly be offended by this ad is crazy. This ad is endearing. If I had breasts that required a bra (yes, Im a man!), i’d be shopping at Target. I actually prefer this campaign to the Bonds Boobs campaign.
Looks like about 90% homophobia, and 10% potentially legitimate complaint (re: objectification, “assets”).