WSFM and Gold rebrand to target Generation X
Australian Radio Network (ARN) has today announced it is rebranding classic hits WSFM and GOLD stations, in a change that will see the stations add more contemporary music to the line up.
The rebranded radio network will be called Classic Hits Pure Gold Network and will see a marketing campaign for the rebrand begin immediately on-air and via outdoor advertising. There will also be an ARN digital launch and a TV campaign for WSFM begins next Monday, April 28.
ARN’s national marketing director Anthony Xydis said research showed that now was a good opportunity time to realign its stations to the Gen X demographic in both talent and music.
“The strategic platform for the rebrand focuses on the idea that WSFM and GOLD curate the experiences that are so defining for our listeners. Whether they’re laughing at the genuine camaraderie of the presenters, or listening to music they know and love, they’re listening in the ‘now’, and their ‘now’ feels like pure gold,” said Xydis, in a statement.
Just re-aligning themselves to sit on top of other formats?
from a Sydney perspective, it just seems like they are trying to turn WSFM into what Mix used to be – except with a little smoth mixed in.
Gave up listening to them years ago. If you live in the west of Sydney try listening to Vintage FM 87.8. Better announcers and music