Ad watchdog rules Coles ‘fresh’ Tasmanian apples ad was misleading
Coles has once again been rapped for misleading the public in its advertising, this time falling foul of the Ad Standards Board (ASB) for a TV spot promoting Tasmanian fresh apples.
The ruling from the ad watchdog follows the Federal Court ruling that claims around the retailers bread products of being “baked today” were false, misleading and deceptive.
The spot in question sees brand ambassador Curtis Stone asking what is fresh at Coles, with the retail spot promoting a special on Tasmanian Pink Lady Apples.
A complaint to the ASB argued the ad was wrong, adding: “I live in Tassie and my apple tree is dormant! These apples would have been in storage for MONTHS, they are not fresh.”
Spot the truth.
A fresh apple is one picked from the tree.
We care about our customers.
We are always looking for ways to hand on savings to our customers
We are committed to fresh food at a low price to our customers
I love you and respect you
The cheque is in the mail
I will still love and respect you in the morning
If I win the lottery half of it is yours.
Fuck! First bread and now apples. When will they (Coles) be held accountable????
Using the logic that the superannuated children at Coles are desperately appealing to I can comfortably say that I”m fresh out of the womb.