Ad Wrap: Witty washing powder chats up Aldi customers; Dave Hughes talks emojis for Virgin Mobile; Westpac wants you to grow

Miranda Ward

October 11, 2016 4:31

Mumbrella looks over some of the latest campaigns to hit our screens.

Aldi is encouraging shoppers to try new products with a talking washing powder who encourages Jenny to “experience the beauty of brioche.” BMF is Aldi’s creative agency of record.

https://www.youtube.com/watch?v=tYyPQ-btL4Q

Virgin Mobile has recruited Dave Hughes for a content spot to highlight the need for Australian emojis.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

Freddy 11 Oct 16

ALDI, another one out of the park! Great work

User ID not verified.

Dave K. 12 Oct 16

The new ALDI series is an absolute cracker! Some of the best of the year!

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Ad Wrap: Witty washing powder chats up Aldi customers; Dave Hughes talks emojis for Virgin Mobile; Westpac wants you to grow

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