Ad Wrap: Up&Go channels Braveheart; Vic Gov tells people not to drink and dip; Vodafone and DreamLab; VicPlates loves animals

Miranda Ward

February 15, 2016 2:25

Mumbrella wraps up some of the latest campaigns to hit our screens.

It’s a “good morning for a battle” in Sanitarium’s new ad for breakfast drink Up&Go which channels Braveheart with a very Australian-sounding Highland warrior.

The ad shows the warrior with an ‘energy bar’ above his head which, when questioned by one of his comrades, he describes as “a visual representation of my slow release energy”.

https://www.youtube.com/watch?v=xRTDLoRBhss

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

fact checker 15 Feb 16

Cummins & Partners had nothing to do with the DreamLab spots.

User ID not verified.

Nic Atkinson 15 Feb 16

Without wanting to appear rude, the up&go ad explains why digital is growing.

User ID not verified.

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Ad Wrap: Up&Go channels Braveheart; Vic Gov tells people not to drink and dip; Vodafone and DreamLab; VicPlates loves animals

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