Ad Wrap: KFC ‘sorry, not sorry’; Red Rooster starts home delivery; Maccas all day brekkie

November 2, 2016 3:33

As summer approaches and people’s attention shifts from the kitchen to easier ways to feed the family, Mumbrella looks over some of the latest fast food campaigns to hit the streets.

KFC’s chicken Hawaiian Double is a fast food feast not for the faint-hearted with the fixings sandwiched between two chicken breasts in place of a bun. The chicken chain has taken the indulgent, messy burger and placed it in the hands of a regular bloke strolling nonchalantly through an opulent hotel with the tagline: “Sorry, Not Sorry”.

https://www.youtube.com/watch?v=cSbviCGyOwE

McDonald’s is busy promoting the new freedom of its all day breakfasts, this time suggesting hotcakes for lunch might be the sign of a wise business intellect.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Greg Free 3 Nov 16

The advert for “Sorry, Not Sorry” makes me cringe. Do we really want Australians to be depicted as uncouth slobs, like the actor in this ad has portrayed. I am not even tempted to try this product. I hope that other proud Australians feel the same way and they reject this marketing concept.

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James Molesworth 23 Nov 16

Totally agree. The take home messages for me are that KFC-eaters are rude, inconsiderate “bogans”, and that the KFC company is happy to be associated with that image.

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