Adap.tv appoints new senior director of client strategy

Video advertising platform Adap.tv has appointed a new senior director of client strategy.

The release:

Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today announced the appointment of Nikki Retallick as Senior Director of Client Strategy. She joins Adap.tv effectively immediate and will be working closely with Adap.tv’s media agency and client-direct partners to deliver business insights, research, data and analytics that increase the value of their investments in cross-screen video.

Retallick brings to Adap.tv more than ten years of experience in digital and online advertising services, as well as over 16 years of strategic and operational excellence in both the UK and Australia.