Adelaide martech firm Mortar AI unveils new marketing automation platform for small to medium-sized agencies

Adelaide-based marketing technology firm Mortar AI has unveiled a new version of its software as a service (SaaS) marketing automation platform, aimed at small to medium-sized marketing agencies.

Called Mortar Marketing, Mortar AI developed the platform with technology from Microsoft, Adform and LiveRamp to provide a suite of digital marketing tools to small to medium-sized agencies that do not have the resources to directly access programmatic trade desks and to first-party data.

The platform runs on Microsoft’s Azure cloud infrastructure and Databricks software, and features Adform’s programmatic marketing automation technology and LiveRamp’s data connectivity platform for identity strategies and first-party data purposes.