Doritos partners with ReachOut in new campaign from Vayner Media
Pepsico snack brand, Doritos, has continued its partnership with youth mental health organisation, reach out, encouraging Gen Z to take action on their mental health, in a social and out of home campaign created by Vayner Media.
The campaign introduces brand character Chippy, an up-and-coming young comedian with a Doritos chip for a head.Through the outlet of his standup sets, Chippy navigates the ups and downs of modern life – from dating to identity to self-worth.
Spearheading the campaign is a new brand film that drops the audience into the middle of one of Chippy’s stand-up sets, right at the moment where the comedian feels bold enough to open up in front of a live audience. He goes on to share a series of comical anecdotes that illustrate the positive effects of using the ReachOut platform to help him cope with different life situations and the mental health challenges he’s faced with.
I think this ad is amazing!! who ever thought of it was brilliant but the star of the ad is the actor, he truly makes this role and I am so impressed. I hope he gets credit for giving it such a connectable performance.. I wish I knew who the actor was to follow his other performances.