Adelaide radio ratings: 5AA and Mix 102.3 increase shares

August 9, 2011 11:06

DMG’s 5AA and ARN’s Mix 102.3 saw the biggest change in Monday to Friday radio share in Adelaide this survey with 2.3% and 2.1% increases respectively.

AM station 5AA maintained its lead of the market with 17% while Mix remains the FM station with the biggest share with 15.5%. It also has the biggest FM share for breakfast – hosted by John, Jodie and Snowy – with 13.2%.

5AA’s breakfast share grew to 20.3% while it also increased in drive to 18.1%, according to the latest ratings released by Nielsen today.

ARN’s Cruise1323 saw the biggest Monday to Friday drop with 1.6% to a 5.5% share.

Southern Cross Austereo’s SAFM and Triple M were fairly steady with 0.2% and 0.4% drops on weekday share. Director of metro radio Guy Dobson told Mumbrella: “We’re very happy with Adelaide. Triple M is solid.”