Adelaide radio ratings: Fitzy brings it home

Tim Burrowes

February 24, 2011 12:54

Home town hero Ryan Fitzgerald helped DMG’s Nova secure a drivetime share increase in Adelaide, with the Fitzy & Wippa show rating 10.9% – up from 10.1%.

However, Adelaide listeners barely noticed the absence of Hamish & Andy in SAFM drivetime, with a negligible fall from 16.4% to 16.3% for the combination of Fifi Box and Jules Lund four days a week and Hamish & Andy on Fridays.

Adelaide’s big winner at breakfast time was ARN’s Mix 102.3, which saw a rise from 12.6% to 14.9% for John, Jodie & Snowy.

Mix also had the biggest overall jump in share – up from 13.2% to 15.6%.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

3 COMMENTS

Kelly 24 Feb 11

Fitzy’s mum must have a couple of survey books…

User ID not verified.

Dave the gay art director 24 Feb 11

Is that the same Fitzy that was on Big Brother?

I still remember him from the shower scenes

So much junk in the drunk, you could rest a can of beer on it

Big Fan of Fitzy

User ID not verified.

Pecka 2 Mar 11

…yeah, Nova’s up in SA (where Fitzy is from) by 0.8pts but down where it matters – in Sydney by a huge 2.5 pts. When the best they can come up in their first 6 weeks on air together is to simply copy what Hamish & Andy used to do with their “job interviews” – with one telling the other via an ear piece what to say, it’s little wonder the show is heading South real quick!!!

User ID not verified.