Adland thrown government lifeline, with four-year visas to help cover skills shortage

The Media Federation of Australia (MFA) and Communications Council have welcomed the introduction of a five-year labour agreement for the advertising industry.

Under the Advertising Industry Labour Agreement (AILA), approved businesses in the industry will be able to sponsor overseas workers for roles that cannot be filled by the local market.

MFA CEO Sophie Madden said while the industry supports the local market, we didn’t have the numbers to properly resource the industry.

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