Adland vs the average Australian Joe: Mumbrella360 video
In this Mumbrella360 session, host Osher Günsberg reveals how tragically out of touch adlanders are with the average Australian.
Have you ever had a sneaking suspicion that your media or marketing job makes you different from your friends, family and fellow Australians?
Ever had a funny feeling that boozy lunches and glitzy advertising awards aren’t the way most people spend their working day?
Don’t worry, it would appear you’re not alone.
In this video from Mumbrella360 keynote session Joe vs The Bubble, Osher Günsberg reveals details from a survey which contrasted the outlooks and habits of 1,636 media and marketing professionals with 1,016 ordinary Australians.
This coming from a guy who’s changes his name every time he irons his hair
If only the people in Adland were that well dressed. I’m all for comparisons, but this is a joke. Jeans, casual attire and plenty of exposed skin is far more the reality than these professional looking images.
Adlanders reckon 76% of average Australians use Snapchat every week – WTF?! I even find 25% very hard to believe!
Best naval gazing article in weeks, yes there is a massive disconnect in attitude, culture and community value. Most people outside the metro areas are struggling week to week with the essentials let alone luxuries. Marketing and media types are becoming vulnerable at the margin…
Explains why most people ignore most ads.