Adland’s new favourite drug is adrenaline
Cherie Clonan, founder of digital ad agency The Digital Picnic, believes that the advertising industry is addicted to adrenaline.
Cherie Clonan
Every November, a familiar electricity pulses through adland. Black Friday. Christmas campaigns. Q1 planning. It’s the season the industry quietly prides itself on surviving – the one that “separates the strong from the spectacular.”
But beneath the buzz lies a truth we rarely say out loud: this industry is addicted to adrenaline.
We’ve normalised speed as intelligence, responsiveness as devotion, and exhaustion as achievement. Teams pack late-night sprints into already overfilled calendars, then congratulate each other for making the impossible happen.
Easily the best piece I’ve read on the reality of burnout in the sector. Well done on identifying the need to decompress @CHERIE CLONAN and bringing change to your own company, @Thedigitalpicnic.