ADMA chief calls for ‘six figure salaries’ for staff in bid to improve levels of customer service

Australian business should take a leaf out of America’s approach to customer service and start paying staff $100,000 or more for their skills, the chief executive of the Association for Data Driven Marketing and Advertising has said.

Jodie Sangster described good customer service as the “ultimate marketing” which says much about “who you are as a brand”.

But its importance has often been overlooked and been regarded as the “last point” in the customer experience puzzle, she said.

Referring to comments made by Leonard Brody, president of US-based clarity digital, at the ADMA Global Forum, Sangster said: “Leonard Brody said many companies in the US are starting to pay six figure salaries for customer service teams. That’s the level of importance we should be putting on customer service and the importance it plays in the customer experience”.