ADMA releases first Code of Practice update since 2006 urging marketers to ‘act ethically’

Miranda Ward

October 9, 2015 9:57

Sangster

The Association for Data-driven Marketing and Advertising has launched a new Code of Practice that takes a ‘media-agnostic’ approach to data-driven marketing and advertising.

The new Code of Practice aims to place consumers’ interest at its core while giving marketers the appropriate guidelines and support to make responsible decisions around data, technology, creativity and content.

ADMA CEO Jodie Sangster said in a statement: “The future of marketing and advertising self-regulation will be shaped by the behaviour and ethical decision-making of organisations in their data and marketing practices. There is an absolute requirement to act ethically, and those who do so and put the customer first will win.”

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.